Creative Approach to Visual Learning: The Use of Filmmaking Techniques and the Rhetoric of Typography
DOI:
https://doi.org/10.3311/ope.193Absztrakt
This paper outlines the creative methods of visual learning – one that is applied in the field of art history and the other that derives from the practice of typography. The first method considers artwork analysis, particularly, the analysis of paintings. In order to present complex narratives that exist below the surface of an artwork, art history methods apply concepts that are hard for a learner to follow and understand. The use of the common means of visual learning (graphics, charts, maps) may enhance the acquisition of knowledge. However, if we try to push this means further, we may suggest a creative approach to visual learning that uses more elements. Some of them can be found in the field of motion graphic design, video compositing and editing, animation, and film. Similarly, creative visual learning concepts can be found in the practice of graphic design, that is, typography. The analysis of rhetorical figures in advertisement, for example, presents us with an inspiring notion of applying figuration to a typeface design. This concept is suggested, by researchers, to increase positive cognitive effort and memory. Therefore, effects of functional and semantic properties of typefaces should be a matter for consideration in the future tools for visual literacy.Szerző életrajzok
Vladimir Dimovski
I am an assistant professor at the Department of Graphic Engineering and Design at the Faculty of Technical Sciences, University of Novi Sad. I graduated from the Academy of Arts in Novi Sad, and I earned a doctoral degree in History of Modern Art (Department of Art History at the University of Belgrade, Serbia). My field of interest and research projects at The Faculty of Technical Sciences concern the Motion Graphic Design and Game Design (theory and software), Visual Culture, Modern Art in general (especially Avant-Gardes).
Irma Puškarević
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I am a teaching assistant at the Department of Graphic Engineering and Design at the Faculty of Technical Sciences, University of Novi Sad. I graduated from the same department and am now enrolled as an assistant on two courses: Graphic Design and History of Typography. At the moment, I am also working on my PhD thesis where I am examining the effects of semantic properties of typefaces on visual attention and attitude. My general field of interest is the argumentative power of visual rhetoric figures in print advertisements and NGO campaigns that are applied to the pictorial and typographical setting of the compositions.
